BEAUTY BIO

SERVICES

eCommerce Team Management
Strategic and Monthly Planning
Campaign Strategy and Execution
CRM Strategy and Execution
SEO Strategy and Execution
UX Analysis and Optimizations
Web Development and Design

THE CHALLENGE/OBJECTIVE

As a member of a highly competitive market, BeautyBio knew they needed assistance standing out from the competition and positioning themselves as a leader during a saturated holiday shopping period. BeautyBio, at the time, did not have the internal team to take on such a large-scale campaign. We were able to offer strategy, design, development, and paid media to act as BeautyBio’s marketing department. As a result, we created a UX-savvy gift guide, a thorough email cadence, a full-funnel paid media strategy, and cohesive, creative designs across the board, all while keeping KPIs and shop inventory top of mind. 

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THE RESULTS

  • Increase in Black Friday & 100% increase in Cyber Monday Sales

  • Conversion Rate Increase Over Previous Year

  • Returning Customer Rate Increase over Previous Year

  • Increase in Sales Due to Email Marketing Campaign

BFCM FULL-FUNNEL STRATEGY

This campaign was incredibly successful in catching the attention of both new customers and previous shoppers, showcasing our team’s ability to help the company break out of the shadow of the competition and get noticed through the clutter of such a busy marketing season. The total sales increase of 328% on Black Friday and 100% on Cyber Monday shows the power of having a knowledgeable and experienced marketing team on your side. This multi-channel approach to success allowed us to assist the BeautyBio team in creating a variety of successful sale campaigns, including the very profitable Black Friday/Cyber Monday Sale and the company’s first-ever Friends and Family campaign, which generated the highest gross sales day in their ecomm shop history.

After a successful BFCM we were able to assist with numerous other areas of growth including search engine optimization, email marketing strategy and execution, CRM strategy, and UX analysis.

CHANNEL OPTIMIZATION

TESTIMONIAL

  • “ From the moment I spoke with Devin, I knew that we would work incredibly well together. She has not only been a mentor for me, but also a friend. She is the person I reach out to to bounce ideas off of, and she always responds back incredibly quickly (even late at night or weekends), with thoughtful insight and advice. She continues to push our team to get where we need and want to be with detailed strategies, inspiration and motivates us to move forward so that we can grow our brand. She is incredibly easy to speak with and I always feel comfortable going to her for any advice I am struggling with. I enjoy her witty personality and she always pushes me, in a positive way to continue to make strides not only in my own position, but for the brand as a whole. Our team leans on her for her ecommerce strategies, as her retail background has proven to showcase her incredible vision to take our brand to the next level. We implement her advice and guidance and we continue to see the positive impact her contributions make for our brand.”

    MADISON, Beauty Bio

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