DR. BRANDT
SERVICES
Website Redesign + Enhancements
Branding
Creative Direction
CRM Strategy
THE CHALLENGE/OBJECTIVE
Dr. Brandt needed help elevating itself to its rightful position as the leader in beauty and skincare. Their website was not up to date and needed a full redesign, including branding, positioning, and storytelling.
THE RESULTS
We created a flagship online store demonstrating the care the brand puts into its products by artfully weaving science into the site’s narrative. Masterfully weaving science into the site’s narrative brings the brand’s focus on education and research to the forefront without compromising consumers’ e-commerce experience. Dr. Brandt Skincare works to establish an emotional connection with its consumers—not only by paying special tribute to founder and namesake Dr. Fredric Brandt but by highlighting its skincare advisory board members. Today the brand is well-poised to double in size within four years—with the potential to eclipse the $150 million mark by 2020.
THE BRAINS BEHIND
THE BEAUTY
Through the thoughtful consideration of Dr. Brandt’s target consumer, as well as ecommerce and beauty industry best practices, the new site is also a powerful revenue generator that utilizes auto-replenishment capabilities and an easy-to-manage loyalty program. Immersive featured product sections streamline the path to purchase and incorporate videos, consumer reviews, and science-based product descriptions.
EDUCATION IS THE RX
One of Dr. Brandt’s foundational beliefs is in the education of their consumers. The challenge was combining educational content with a best-in-class ecommerce experience. We incorporated the ‘Your Skin’ page within the site to engage consumers, allowing Dr. Brandt Skincare to become a trusted advisor, leveraging Dr. Brandt’s dermatologic roots and history in science-based product development.
TESTIMONIAL
