LINDSEY LEIGH JEWELRY
SERVICES
Fractional COO
Digital Marketing Strategy
SEO Management
Paid Media Management
Conversion Rate Optimization
SMS
Affiliate Marketing
Team Management
THE CHALLENGE/OBJECTIVE
Lindsey Leigh Jewelry enlisted the expertise of CDFC to serve as their interim Director of Ecommerce, aiming to navigate the complexities of scaling their business with a primary focus on Ecommerce expansion. Their objectives were clear: to devise a strategic financial plan conducive to effective scaling while maintaining a positive Return on Ad Spend (ROAS). Despite prior successful organic growth, the imperative to scale necessitated the launch of paid media initiatives to bolster audience outreach.
THE RESULTS
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Increase in Ecommerce Sales (2023 vs 2022)
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Website Traffic Growth (2023 vs 2022)
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Increase in Revenue from Email (2023 vs 2022)
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Increase in Revenue from SMS (2023 vs 2022)
HOW WE SCALED
CDFC meticulously crafted financial projections that served as a guiding compass for Lindsey Leigh Jewelry's digital marketing endeavors. Our approach involved launching a comprehensive paid media strategy across platforms like Google and Meta. Simultaneously, we facilitated the onboarding and oversight of an agency to spearhead this initiative. While augmenting investment in paid channels, we concurrently optimized Email, SMS, SEO, and Affiliate strategies to enhance ROAS and expedite customer acquisition. The outcome was striking: a remarkable 38% year-over-year growth coupled with a stellar 28:1 blended ROAS.
CREATING A PRODUCT TEAM
In tandem with implementing robust digital marketing strategies, Lindsey Leigh Jewelry recognized the need for a proficient internal team to execute these initiatives effectively. CDFC played a pivotal role in recruiting two key positions — an Ecommerce Manager and a Social Media Manager — to collaborate closely on strategy execution. Managing this team was streamlined through the utilization of Project Management software, complemented by frequent touchpoints throughout the week to ensure alignment and productivity.
