IVL COLLECTIVE
Transforming a Growing Brand
SERVICES
Fractional COO
Buying/Planning
Forecasting
Manufacturing Setup
Head of Ecommerce and Marketing
HR Management
Fractional Controller
THE CHALLENGE OBJECTIVE:
Emily, the founder, faced several critical challenges:
Lack of Brand Identity and Unique Value Propositions (UVPs): While she had a brand, it lacked compelling storytelling and distinct UVPs for the products.
Insufficient Team Capacity: Emily’s team of two was too small to handle the anticipated growth, requiring expansion and restructuring.
Inadequate Product Assortment for Scaling: The existing product lineup wasn't optimized to support the desired scale.
Desire to Focus Solely on Direct-to-Consumer (D2C): Emily was committed to growing the business exclusively through the D2C model.
THE RESULTS
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Growth in sales the first year, showcasing the effectiveness of the implemented strategies.
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Growth in the second year The business continued its upward trajectory.
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Growth of the team to ensuring the business had the necessary talent to support its growth.
Brand Development and Ecommerce Overhaul
Devin initially took on the role of Head of Ecommerce, where she developed a comprehensive brand bible, identified the UVPs, and crafted a compelling brand story.
The website was completely redesigned to align with the new brand vision, and Devin led all photoshoots to ensure consistent and impactful visual storytelling.
Operational Leadership as COO
Devin then transitioned into the role of Fractional COO, overseeing all aspects of buying, planning, and manufacturing.
She streamlined the entire supply chain by finding new suppliers and relocating manufacturing to optimize costs and efficiency.
Brand Development and Ecommerce Overhaul
Devin initially took on the role of Head of Ecommerce, where she developed a comprehensive brand bible, identified the UVPs, and crafted a compelling brand story.
The website was completely redesigned to align with the new brand vision, and Devin led all photoshoots to ensure consistent and impactful visual storytelling.
